AVP - Marketing Posted Apr 12
Flexiloans Technologies , Mumbai, Maharashtra, India
The position : AVP Marketing

- Drive communication for new and existing products

- Drive customer acquisition via Web and Mobile

- Drive customer lifetime value through cross-sell and deepening through communication linked initiatives

Key Accountabilities :

- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches

- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage.

Job Duties & Responsibilities :

- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition

- Creating collaterals and executing marketing plans for new product launches on digital and offline

- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances

Required Experience :

- 8-10 years experience in product marketing

- Digital marketing experience

- Experience with ATL & BTL Marketing

- BFSI experience preferred

- Core Competencies

- Product marketing

- Creative execution

- Digital marketing

- Agency management

- Technical Competencies

- Analytics.