GI Retail Private Limited
India (Mumbai, Chennai)
Consistency and appropriateness of the brands messages in the market
Preparing web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. across the business.
Develops and manages the business brand strategy as well as corresponding brand elements in order to maximize the brands equity.
Setting up of regular A/B tests on Facebook, Google Analytics & website landing pages with different creative / feature elements for experimenting and learning customer behaviors for implementing better conversion campaigns.
Responsible for contacting, negotiating and on boarding new online sources for acquisition and monitoring their performance for adherence to ROI targets.