To collaborate with marketing teams and other internal teams to execute the content strategy that supports web traffic and conversion.
To develop content that is insightful, useful, relevant and engaging for users
Ability to build a content strategy for the website keeping in mind audience trends, latest happenings
To create, curate, and publish SEO optimized content and metadata for all digital platforms.
Prioritize site defects and collaborate with development agency to correct them in a timely manner
Scope and document ongoing website functional projects /improvements
Test and validate feature enhancements, improvement and defects; act as the approver for web developers before updates are published to the live production site from the staging environment
Liaise with web development & content agency regarding the day-to- day management of the website
Liaise with internal resources