Digital Marketing Head
Posted Nov 14
Sanghvi Beauty and Technologies Pvt Ltd
Mumbai, Maharashtra, India
Looking for a digital marketing expert with 8+ years experience driving SEM, PPC, Social Media Ads, Re-Marketing, Mobile App Marketing across ecommerce, beauty, fashion, online travel etc. The ideal candidate needs to have a strong analytical bent and thrive in data driven marketing and ad performance optimization.
Expertise in developing, implementing, tracking and optimising digital marketing campaigns across all channels - Web & Mobile App
Develop digital strategies including SEM, PPC, media buying, social media, content, viral, affiliate, SEO, rich media demand generation and CRM strategies.
strong focus on cost of acquisition, LTV and ROI
Track conversion rates and making improvements to the website.
Devise strategies to drive online traffic to the ecommerce website, social media pages etc.
Well versed with Analytical tools like Google Analytics, Clevertap, AppsFlyer, Branch.io etc.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Managing online brand and product campaigns to raise brand awareness.
Responsible for planning and budgetary control of all digital marketing
Experience in all digital touch points to derive measurable results
Hands-on Technical experience helps get the most out of every digital channel including web/mobile and strategic media buying.