DIGITAL MARKETING LEAD Posted Dec 29, 2017
Accenture , Bengaluru, Karnataka, India
 
JOB DESCRIPTION


Be the engine that powers Accenture, a $31 billion company that provides consulting and outsourcing services to more than 40 industries- - including 94 of the FORTUNE 100, and governments around the world. Our Corporate Functions offer the essential expertise that enables our more than 373, 000 employees to deliver high performance to our clients. Whether you work directly with clients or manage important internal initiatives and efforts, you ll find amazing opportunities to make a measurable difference. Build a career at a company that can take you anywhere join the Accenture Adventure.

As a member of Marketing & Communications (M&C), you ll help get the word out about one of the world s most valuable brands, a company that services clients in 120 countries including many of the world s governments and is regularly named one of Fortune s 100 Best Companies To Work For.

JOB SUMMARY

As a Manager Digital Marketing, you ll visualize, conceptualize and drive the digital marketing strategy for Accenture in India Marketing and Communications. You ll help the brand push the envelope on online brand recall and reputation by leveraging innovative, disruptive and cutting- edge digital- led tactics and tools. Reporting to the Marketing and Communications lead in India, the position demands strong stakeholder management and managing a team of digital marketers to achieve quarterly and annual marketing priorities.

The ideal candidate should be well versed and experienced in latest digital and content marketing tactics and help steer the team seamlessly to achieve a measurable execution. You will be the brand s digital custodian, including web, social, paid search, online media buy, agency management, digital- led engagements and content.

An excellent multi- tasker with an eye for detail and design, you ll be willing to take risks and extract the best out of your team and agencies. A fascination with digital analytics, analytics tools and increasing the brand s share of voice online is a requisite for this job. You ll be working with various teams to help and formulate a digital- first approach for all marketing campaigns and establish connections with our global digital marketing community. A strategic mindset including interpreting data outputs to inform strategy and modify tactics to achieve the marketing goals

KEY RESPONSIBILITIES

Work with India leadership team to drive the digital marketing strategy for the brand in India

Ownership of brand digital channels and content

Drive and grow a team of digital marketers

An analytics driven approach to campaigns

Collaborate with different teams and stakeholders

Management of agencies, including identifying new partners to work with

Ideation and implementation of digital PR for the brand

Leverage latest in digital marketing (tools, technology, content partnerships)

Create solutions for targeted marketing online

BASIC QUALIFICATIONS

12- 15 years of experience in helping brands drive their digital marketing strategy as well as managing, growing digital talent.

Exposure to agency side work and contacts with digital publications, publishers and agencies is a huge plus.

PROFESSIONAL QUALIFICATIONS

Masters in Marketing & Communication from a tier 1 college/ university

Digital Marketing specific courses/ diplomas

OUR COMMITMENT TO YOU:

You ll benefit from our network of global communities and collaborative culture that will help you build technical and functional skills and capabilities. And because we serve more than 40 industries globally, you ll have the opportunity to develop valuable industry- specific expertise.

The scale of our capabilities and client engagements and the unique way we innovate, operate and deliver value will give you the opportunity to deepen your existing skills even as you help create the latest technology trends.

You ll have access to leading- edge technology.

Accenture offers a comprehensive benefits package learn more here (insert appropriate link specific to country).

CALL TO ACTION:

If you have a desire to help the world s leading companies and governments, now s the time to join the world s largest and most diversified group of technology, business process and consulting professionals. Be part of a dynamic team of collaborative experts, and help us improve the way the world works and lives.



Salary: Not Disclosed by Recruiter
Industry: IT-Software / Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Permanent Job, Full Time
Keyskills:
Marketing strategyConsultingOutsourcingToolsBusiness processStakeholder managementdigital marketing leadMarketing campaignsdigital analyticscontent marketing
DESIRED CANDIDATE PROFILE


PG - MBA/PGDM - Marketing
COMPANY PROFILE
Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 259, 000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high- performance businesses and governments. The company generated net revenues of US$27. 9 billion for the fiscal year ended Aug. 31, 2012.

TO APPLY
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