Director- Marketing Posted Dec 28, 2017
Dataguise India Pvt. Ltd. , Delhi NCR, Delhi, India
Job Description:

Work with the VP of Worldwide Marketing and Business Development to lead the charge on new releases and to define the go-to-market and campaigns for product success Drive awareness
Plan, develop and implement marketing programs to meet the lead-generation objectives
Work with Sales and Business Development teams to drive lead automation and process
Create and manage lead-acquisition campaigns, monitor performance, and adjust accordingly
Develop and lead the execution of effective lead-generation programs including emails, webinars, and more
Ensure lead-nurturing programs are built for all inbound and outbound marketing initiatives
Optimize nurturing processes through email content and other digital channels
Utilize search-engine marketing tactics to generate site traffic and convert site traffic through call to actions, landing pages, and lead-generation content
Track and report on campaign performance data
Monitor and analyze lead behavior to understand how our inbound marketing activity turns into customers, their buyers journey and continually refine the process to convert customers
Iterate on the value proposition for DgSecure offering and articulate use cases and value in all customer-facing messaging
Conduct user, market, and competitive research to better understand and evangelize market key trends and apply key learnings to new initiatives
Implement pricing changes, coordinate new pricing initiatives and manage all SKUs