Growth Marketing Manager
Posted Jan 12
Mindsarray Technologies Private Limited (Pay1)
Mumbai, Maharashtra, India
Understand the product to create, own and drive lead generation strategy, and establish a candence of rapid experimentation. Identify the most effective and efficient ways to grow product sales
Work with cross-functional team (Product, Services, Sales) to establish growth strategies to implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and user retention for the product.
Bring an analytical approach to marketing automation and work with internal department leads to set targets for campaigns
Work on implementation of inbound marketing strategies to get visitors to product landing pages, provide them with a reason to visit our service and experience the product.
Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the product - continuously optimize it for results.
Develop a model of business partner behavior, and use web analytics to assist, guide and align channel marketing & product management efforts.
Work on creating shareable and viral content regularly around the product - such as blogs, e-books, video, infographics, slideshare presentations, whitepapers & webinars
Work with our UX and creative designers to create compelling HTML emails, landing pages, and forms with persuasive copy and imagery for max engagement.
Work with marketing to implement & automate email drip campaigns based on specific timelines /milestones or user actions such as product onboarding, recommendations, renewals, confirmations, engagement, product training, and managing unsubscribes/renewals.
Set up a database of email addresses of leads based on engagement with the marketing content.
Define, measure and maintain growth & adoption metrics for the product such as (but not limited to) the following
o Quantitative: Traffic Analysis / User Engagement
o Qualitative: Usability / Session/ Usage Monitoring etc
o Comparative: A/B, Multivariate Testing
o Competitive: Monitoring & Tracking key competitor marketing related activities