Head / Senior Marketing Manager Posted Feb 22
Searce Logistics Analytics LLP , Pune, Maharashtra, India
Essential skills:

Strong writing skills - should generate continuous content for our blogs, website, other online content, marketing collateral including brochures & PPTs, perhaps even marketing white-papers.
Experience of PR will help.
Strong online network with the ability to nurture an online community.
Should be able to independently use page-layout and image-editing programs.
An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages.
Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion board, blogs etc.
Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs.
Google Ad words/Analytics certification will be an added advantage.


Online Promotion using social media.
Build a community around our online assets.
Use SEO to increase the reach of our online collateral including our website.
Set-up a CRM systems to track prospects and growing online networks.
Identify potential strategic partners.
Enhance our online Brand.
YouTube Channel creation and marketing of exclusive content.
Devising strategies to drive online traffic to the company website.
Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives.