Role: Inbound Marketing Consultant
Important: Please apply only if you think you are good at 3 things (in this order) – Analytics, Business Strategy, and Creativity. If you are not sure about analytics, please do not apply.
An inbound marketing consultant is the brains of the operation, who keeps everything running smoothly and strategizes how to optimize the client’s success with inbound marketing.
You are the boss. You understand business. You have a proven track record of a couple of years preferably in consulting.
You’ll be part of a team that is leading the industry in thinking about inbound marketing and your insights into what works and what doesn’t will help shape future enhancements to an already stellar set of tools.
Responsibilities of an Inbound Marketing Consultant:
Analyze client websites and business situations quickly and accurately drawing on HubSpot’s tools and other sources
Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no or little hand-holding
Prepares Inbound Strategy consisting of SEO projects, keyword research, content calendar creation and management and analytics
Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
Content, Copywriting, and editing – writing and editing blogs, email marketing emails, newsletters
Website content optimization, adding new offers, landing pages creation etc.
Social Media management – strategy, scheduling posts and interacting and responding
Manage weekly or fortnightly client meetings – discuss their analytics, share the progress, discuss any new assignments that are coming up, brainstorm how a team can optimize clients inbound results
Design and deliver training classes to various customer groups, if needed.
Qualifications and skills:
A post graduate with an emphasis in communications, marketing, advertising, computer science, or related field from a highly ranked school
Deep knowledge and interest in SEO, SEM, blogs, and business analytics
3+ years of business / consulting experience preferred
Experience working with small/medium businesses
Excellent presentation, verbal, and writing skills are required
Excellent organizational skills and ability to manage multiple simultaneous projects and resources
Attention to detail
Sense of humor