Amtex Software Solutions Pvt. Ltd.
Chennai, Tamil Nadu, India
Position: IT Marketing Manager
Experience Level: 6+ years
Job type: Permanent
Education: MBA (Marketing) / PGDM (Marketing) / Any graduate
5+ years of experience in marketing domain for an IT product / services organization.
Ability to create and execute marketing plans which contribute to the overall revenue of the business
Should be able to respond to RFPs and RFIs
Good experience in developing proposal response strategies
Should be able to develop competitive content for marketing and business development
Need to work with Sales Head to execute the global marketing plan.
Responsible for acquisition of new customers / accounts
Identify and nurturing business opportunities
Develop and expand a portfolio of corporate clients by networking and marketing
Building and maintaining relationships with customers and influencers for new / repeated orders
Should be able to understand competitive market and create business intelligence reports on competing products and service providers, trends, pricing, prospects, vendors etc.
Coordinate with technical team for on time demo
Drive the marketing plan to create potential leads for IT products, solutions and services
Experience in brand development, public relations and social media marketing
Good experience on Website strategy, Inside Sales, Events and Marketing Research
Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning implementation and reporting.
Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans
Monitor, track and evaluate market and competitive dynamics.
Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations.