Lead, Strategic Digital Initiatives Posted Aug 30
Citibank , Mumbai, Maharashtra, India
 
Digitizing customer onboarding for Asset Based Finance (ABF) business
Develop a digital strategy and drive the digital change agenda for ABF
Identify and facilitate digital opportunities across industry with focus on partnerships
Co-develop digital campaigns that caters to the customers need
Work closely with clients, partners, product, sales and technology teams to roll out digital initiatives
Partnership with technology teams on Aadhaar deployment and other regulatory requirements
Radical simplification & digitization of processes to reduce touch points to enhance customer journey
Drive Execution of all digital innovation projects initiated by ABF
Identify/Track market/product innovation and competitor analysis for universe expansion
Work with technology to prioritize developments, prepare business requirement documents, work with various stakeholders to execute user-acceptance-tests, production testing and migration
Candidates with Post Graduation in Digital Marketing/ MBA in Marketing from reputed institute would be preferred

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