Manager - Digital Marketing / Online Marketing
Posted Dec 27, 2017
Crimson Interactive Pvt. Ltd.
Mumbai, Maharashtra, India
Job Title: Assistant Manager / Manager
Department: Digital Marketing
Job location: Goregaon (west), Mumbai
Shift timings: 10am to 7pm
Reporting: Senior Manager
Marketing Team Size - 30+
Opportunities you stand a chance to gain @ this role:
End to End responsibility of achieving revenue targets for the region through the website.
Explore a new market with innovative ideas and a free hand to use channels for revenue generation.
Take ownership & accountability of the cost center and manage Cost-Per-Acquisition.
Opportunity to manage expats & learn a new culture.
Digital Marketing Team Size - 30+
Key Responsibilities :
Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts.
Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content
Regular usability checks for English and other language websites for maximum localization impact
Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums
Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns
Evaluate and finalize all designs-related tasks
Marketing, Online Marketing, Digital Marketing, SEO, PPC, Web Management, Email Marketing, Social Media Marketing, Internet Marketing, HTML, Team Management.