Rustomjee Kerawala Foundation
Mumbai, Maharashtra, India
Responsible for achievement of pre decided business plans with regards to student acquisition for the zone.
Implement & monitor lead generation initiatives to ensure that they are carried out effectively and in line with the set timelines.
Implement the marketing calendar and monitor the same to ensure that targets are achieved as decided.
Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
Provide consumer insights so that action plans can be devised upon the same.
Support the Zone & School in marketing initiatives & Marcom to ensure smooth functioning within the department.
Lead team of Relationship Executives & Relationship Officers to ensure that the set objectives are achieved.
Tracking and Analyzing competition by getting information, marketing initiatives, marketing spends, strength, Marcom, Etc.
Broadly validate the funnel from enquiry to admission stage and report discrepancies, if any.
Monitor ROI on Marketing spends for Zone to bring about efficiency and effectiveness.