Online Marketing Professionals - SEO, SMM, PPC, Google Adword Posted Feb 09
Codeslab , Delhi NCR, Delhi, India
 
- Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies

- Design, build and maintain our social media presence

- Create PPC Campaigns on multiple search engines

- Keep pace with search engine and PPC industry trends and developments

- Plan, optimize, implement and manage paid search campaigns for the company

- Ensure PPC campaigns are up and optimized according to brief and best practice guidelines

- Proactively monitor traffic sources on all campaigns

- Develop near and long-time paid search strategies and campaigns

- Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversions

- Perform keyword research and manage all bid management

- Budget allocations for different campaigns

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Maintain and Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Good hand on practice of Search, and Display campaigns, and Shopping campaigns creating, handling and optimizing in Adwords.

- Should know how to improve Quality Score, Conversion rate of the campaign.

- Experience in Google merchant center, feed optimization, custom labels.

- Manage and maintain updates for large keyword lists.

- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

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