Online Marketing Professionals - SEO, SMM, PPC, Google Adword
Posted Feb 09
Delhi NCR, Delhi, India
- Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies
- Design, build and maintain our social media presence
- Create PPC Campaigns on multiple search engines
- Keep pace with search engine and PPC industry trends and developments
- Plan, optimize, implement and manage paid search campaigns for the company
- Ensure PPC campaigns are up and optimized according to brief and best practice guidelines
- Proactively monitor traffic sources on all campaigns
- Develop near and long-time paid search strategies and campaigns
- Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversions
- Perform keyword research and manage all bid management
- Budget allocations for different campaigns
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Maintain and Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Good hand on practice of Search, and Display campaigns, and Shopping campaigns creating, handling and optimizing in Adwords.
- Should know how to improve Quality Score, Conversion rate of the campaign.
- Experience in Google merchant center, feed optimization, custom labels.
- Manage and maintain updates for large keyword lists.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.