Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.
Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile and Email.
Continually improve upon both profitability and growth metrics while constantly testing new acquisition and retention channels.
Closely monitoring, measuring and reporting on paid marketing driven growth; you embrace the quintessential LTV vs. COA equation.
Prioritizing initiatives leading to the greatest returns for spends
Working with creative, product and merchandising teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences
Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.