As a Product Marketing Lead, you would be working with a team of Online Marketing professionals on Grazitti’s internal projects and executing various marketing initiatives for Grazitti. You will be primarily responsible for developing marketing strategy for Grazitti, with detailed action plan for Inbound, SEO, SEM, Email, Social media, Blog campaigns etc. and contribute to Grazitti’s business through lead and demand generation.
5+ years of relevant marketing experience, preferably with a product firm.
Attributes and Skills required:
Experience in selling technology services or products through digital marketing to a B2B audience.
Experience in analyzing and optimizing various marketing channels such as Digital Marketing, (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (EMail, Direct Mail), website properties, and marketing automation tools (Marketo/ Eloqua).
Creative in coming up with campaigns, content and design.
Data driven; so that he/she can base performance of the campaigns on data and understand what is working and what is not.
Must have mastered Facebook marketing, AdRoll, Google Adwords (Search, Display, Retargeting, Youtube etc.), Google Analytics etc.
Excellent problem-solving and project management skills. Must be flexible and able to balance multiple projects concurrently.
Must be able to clearly articulate, visualize and present concepts to both technical and non-technical audience.
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