Requirement for Associate - Digital Media Marketing
Posted Oct 30
Fabriclore Retail Pvt. Ltd
Gurgaon, Haryana, India
SEO, Traffic Generation & Conversion
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and work with product development & sourcing team, website manager, and social media team to constantly improve the website.
Developing and managing digital marketing ad campaigns across all digital advertising channels and measuring their ROI. Discover new marketing channels and devise ad strategy. Constantly figure link-back strategies across relevant websites.
Develop SEO keyword research, set product category specific SEO raking goals, work with team for respective content and link-back strategy
Utilizing a range of techniques including paid search, SEO, SEM and PPC.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of all digital marketing
Stay up-to-date with the latest industry trends and customer challenges to build a more effective marketing calendar
Drive digital partnership opportunities that drive sale
In-depth understanding of Google Analytics, other modern digital analytics tools, marketing automation tools
Evaluating customer research, market conditions and competitor data.
Develop and maintain in-depth month-on-month reports covering various metrices including conclusive trend data, insights and forecast across paid, social, search, email, content and other channels
Develop elaborate customer segmentation metrics based on various demographic attributes and channelize targeted campaigns
Develop elaborate product based segmentation metrics based on primary sales data analysis and secondary data research, and develop ad campaigns in accordance
Review new technologies and keep the company at the forefront of developments in digital marketing.
Social Media & Content Marketing [Strategy & Supervision]
Strategize, plan with the team responsible for social media, email marketing, WhatsApp, SMS and content marketing for the company and work with respective team to synchronize social media activities in line with sales driven digital marketing strategy
Track all content marketing, social media, advertising and SEO activities