Requirement for Associate Manager/Dy Manager - Marketing Posted Jul 28
Adani Wilmer Limited , Ahmedabad, Gujarat, India
 
1. Preparation of Road map for New Product Introduction:
- Identifying Products to be launched, undertaking Trade
feedback and Market research.
- To develop Products - of Right blend taking into consideration
Availability of various oils, feasibility, and Stability, Market
potential, Market segmentation.
- Identifying Production facilities - Packing unit can be own
Plants / Franchise route.
- Packaging, Pricing, Launch and Marketing activities.

2. Branding :
- Increase Brand Visibility through various marketing medium.

3. Profitability :
- Ensuring profitable business operations as per agreed
profitability.

4. Product :
- Understanding Product specs vis a vis leading competitors.
- Identifying possible improvements in product, packaging.

5. Price :
- Understanding Product specs vis a vis leading competitors.
- Packaging material cost competitiveness.
- Understanding movement of prices.


6. Sales Promotional Activities :
- Design & Develop schemes for Trade, Distributors &
consumers.

7. Sales :
- Drive Sales Team in achieving Sales volume target.
- Improve Market share.

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