Mumbai, Maharashtra, India
Conceptualize the Digital Marketing strategy for the company (across all brands)
Plan digital marketing campaigns, including video and display advertising, SEO/SEM, social media, mobile etc. basis the brand tasks and strategy
Measure and report performance of all digital marketing campaigns on a regular basis
Work with the brand owners & other stakeholders to make effective & engaging digital creatives including videos & display
Collaborate & manage multiple creative, media & performance marketing agencies and other vendor partners
Maintain hygiene social media presence across all digital channels
Website quality management through active monitoring of websites, systems and tools, implementing improvement actions
Manage Social media channels and suggestion to improve social channels growth, engagement rate and response time.
Manage ORM for brand and products, use proper tool to track necessary parameters like Sentiments, mentions, interactions.
To ensure website contents are refreshed periodically for all the section
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