Requirement for Digital Marketing - SEO/SEM
Posted Sep 07
Jaro Institute of Technology Management andResearch Private Limited
Mumbai, Maharashtra, India
Job Description :
Analyze websites and document changes required for SEO.
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming
Optimize copy and landing pages for search engine marketing
Proactively make strategic PPC campaign recommendations.
Research and analyze competitor advertising links
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Web development experience is a plus.
Job Specification :
Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with bid management tools
Experience with A/B and multivariate experiments
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Strong independent decision-making, organizational, planning and problem-solving skills.