Requirement for Direct Marketing Executive Posted Aug 07
Novotel (Accor Group) , Chennai, Tamil Nadu, India
Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
Manage brand compliance for the Novotel Chennai SIPCOT to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line
Manage a fully integrated communications calendar for the Novotel Chennai SIPCOT around events, food and beverage, public holidays, need periods
Establish and maintain a relationship with Key local press and local media
Liaise with the regional Communications team to maximise communications exposure
Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Effectively manage the hotels content and images through conducting regular website audits