Requirement for Head Marketing - Antibiotics Posted Oct 27
Alkem Laboratories Ltd , Mumbai, Maharashtra, India
Responsible for top line and bottom line delivery of results
Designing the entry strategy for the division Pricing, Customer profiling, launch strategy
Finalizing the portfolio mix
Innovation in products and promotion to enable better execution
Key Account Management
Business Development initiatives: (1) Identifying molecules, (2) Innovation in existing molecules. (3) Finalizing the T.P and costing of the products.
Dual responsibility
1. Value delivery: Leading teams to deliver sustainable value
2. Business building: Building capability within and generating new business
Should be able to conceptualize business plans, workout strategies and analyze business growth and guide the group mates for achievements of goals set for the division
Handling the Marketing Function including strategies for the product range, monitoring ORG & competition, interacting with marketing agencies & field sales force to plan marketing activities & arranging seminars/ meetings
Leading, developing & motivating the product management team

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