Requirement for Manager/Senior Manager Digital Marketing
Posted Sep 01
Compton Computers P Ltd
Gurgaon, Haryana, India
Will be responsible to develop, implement, track and optimize all digital marketing campaigns for the organization.
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Execute lead generation campaigns across multiple channels (including paid campaigns) and managing the usage of the marketing automation platform.
Drive SEO/SEM strategies and tactics via Blogs & Forums, Page Optimizations, Remarketing, Landing Pages, calls-to-action, lead gen content, email campaigns, online promotions (web directories), Link Building activities, etc.
Measure website effectiveness (rankings, conversions, etc).
Usage of social media listening tools to derive insights and drive strategies.
Design, build and maintain the organization's social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Initiate Online Reputation Management (ORM) practice.
Collaborate with agencies and other vendor partners.
Operate in a matrix environment, the person will have to work closely with cross functional departments.