Requirement for Marketing Automation Associate Posted Sep 13
GT US Shared Services Center India Pvt. Ltd , Bangalore, Karnataka, India
 
Responsibilities
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Working with marketers to segment lists
Performing list hygiene and database management
Troubleshoots technical issues and performs quality assurance related to HTML templates, list segmentation and other aspects of email execution, as required.
Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.


Skills/Requirements
2 years of hands-on experience in email campaign building, list selection and a/b testing
2-3 years of HTML, CSS
Previous experience with marketing automation tools highly desired (Marketo a plus)
Previous CRM experience required (MS Dynamics highly desired)
Ability to troubleshoot coding problems
Ability to write queries and define new audience types
Advanced knowledge of Microsoft Excel
Good understanding of database concepts and segmentation

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