The Content Marketing Specialist would be a high-performance driven indiviual with zest for growth, strong flair for content as marketing and excellent command over english.
Key Responsible Areas
1. Content marketing to drive branding, engagement & leads that deliver sales and customer acquisition & retention.
2. Content marketing strategy and editorial plan to meet the business objectives.
3. Creation marketing collaterals, newsletters, mailers, flyers.
4. Proof reading white papers, case studies.
5. Search Engine Optimization
6. Content categorization and structure, content development, distribution and measurement.
7. Editorial governance to maintain consistent content within organizational parameters.
8. Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
9. Integration of content programs with brand campaigns to drive brand to demand.
1. Minimum 2-3 years of experience in Marketing/Communication/branding function.
2. Proven experience with content creation & development.
3. Strong flair for writing
4. Tech Savvy & avid blogger
5. Must be a full-time MBA-Marketing.