Requirement for Marketing Manager
Posted Sep 07
Mumbai, Maharashtra, India
Build and manage a rich content/editorial calendar that attracts a qualified
audience to our owned properties (including blog posts, whitepapers,
ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site
traffic through calls-to-action, landing pages, and lead generation content
Build and manage the companys social media profiles and presence,
including Twitter, LinkedIn, and additional channels that may be deemed
Create shareable content appropriate for specific networks to spread both
our brand and our content.
Optimize our marketing automation and lead nurturing processes through
email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound
marketing activity turns into customers, and continually refine our process
to convert customers.
Monitor and engage in relevant social discussions about our company,
competitors, and/or industry, both from existing leads and customers as
well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g.,
Twitter chats, LinkedIn discussions, etc.).
Distribute content that educates and entertains our audience and supports
Drive consistent, relevant traffic and leads from our social network
Explore new ways to engage and identify new social networks to reach our
Track, measure, and analyze all initiatives to report on social media ROI
Product promotions and other Marketing & Business Development
Responsible for the achievement of set goals on marketing and distribution.
Assist managing participation in domestic and international events related
Desired Candidate Profile
Masters degree or equivalent work experience.
Past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Bonus skills: HTML/CSS, Adobe Creative Suite, Knowledge of Hubspot.