Fresenius Kabi India PVt. Ltd
Pune, Maharashtra, India
Planning, Developing and executing the organizations media plan across platforms Newspapers, Magazines and Digital
Digital Marketing : Facebook, Twitter, E-commerce websites for brands
New product development for India market and upgrading packaging to suit the Indian consumer.
Trade Marketing for the FDM (Food Drug and Mass) Channel
Drive Market Research Activities (Qualitative and Quantitative)
BTL Activities like Marathons, Kiosk events, Expos, Sampling Activations, Gym Activations
Training programs for sales team Pan-India.
Championing E-Commerce management with all stakeholders.
Dressing up of retail spaces Pan India with In-store Branding ideas and execution. (Shelf Strips, FSUs, Window Units)
New product development and upgrading packaging.
Negotiating with Print houses to get better deals
Desired Candidate Profile
Candidate must be from Pharma / FMCG / Food industry
Must be willing to work at Pune
Inter personal skills