Requirement for Search Engine Optimization Specialist Posted Aug 31
Reach Local Services Pvt Ltd. , Mumbai, Maharashtra, India
SEO Analyst will be responsible for executing the strategies that will contribute to the traffic, brand and search rankings of our end advertisers in North America & APAC. SEO Analyst will focus on 3 key areas: improve keyword position, web traffic improvement & conversion optimization. This role interfaces with internal customers as well as client facing teams based in USA & New Zealand.

Job Summary:

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Conduct competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
Post Blogs received from the Content team as per the agreed timeline with the advertiser
Suggest Blog Topics based on keyword research and competitor analysis
Monitor and evaluate search results and search performance across the major search channels
Rewrite Titles & Meta as well as H Tags placements as per guidelines given by Client Facing Teams
Perform a combination of on-page and off-page activities or techniques.
Perform Site Audits using Google Analytics and Raven Tool for the book of campaigns assigned
Publishing monthly diagnostic reports on site performance, on-page & off-page tasks completed using Google Analytics and Raven Tool
Key Skills

Passion for SEO and Digital Marketing
Ability to work as a team player in a target driven work environment meeting deadlines
Good written and verbal English communication skills
Proficiency in MS Excel and MS Word will be an added advantage


Experience with SEO Tools: Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Screaming Frog, Link analysis tools, competitor analysis tools and keyword research tools.
Proven experience in implementing link building strategies
Should have basic knowledge in handling HTML/CSS and WordPress websites
Aware of google Algos and its regular updates and able to work in sync with google guidelines
Experience with website analytics tools like Google Analytics