Senior Manager Digital and Social Marketing
Posted Mar 07
Bengaluru, Karnataka, India
TeamLease is looking for a Senior Manager Digital and Social Marketing. The Senior Manager, as a key member of the Marketing Communications team, will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email , social media and onsite display ads. He would be responsible for generating sales lead for the staffing business of TeamLease as well generate resumes of potential candidates, whom we can hire as Associates.
Help develop content and optimize the use of each digital channel for campaign / brand building efforts.
Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns along with planning and budgetary control.
Apply expertise to demonstrate how digital communications can improve the reach and enhance effectiveness of marketing campaign content.
Drive low cost high impact targeted online lead generation program, which will result in qualified sales lead. Achieve monthly target for Lead generation.
Drive in-bound and out-bound Sales Campaign to promote our offerings and use that to generate interest and inquiry for the offerings
Develop and drive online customer engagement and relationship building program
Develop an effective lead nurturing program for all inbound and outbound campaigns
Drive low cost high impact targeted resume generation program for generating CVs of fit-to-hire profiles of Associates. Develop and drive online engagement and connect program for TeamLeases associate employees. Achieve monthly target for resume generation.
Oversee the social media strategy for the company. Design, build and maintain our social media presence and manage the online brand and offering campaigns to raise brand awareness, increase reach and engagement levels with audience. Build and nurture social media platform-specific communities and audiences
Research and administer social media tools on a daily basis in support of our-social media strategy. Monitor and evaluate social media results on a daily basis
Working with a cross - departmental team , maintain and develop the master content calendar for all web properties
Managing company website - Create, develop and manage the content for organization s web website (requires familiarity with content management software). Drive SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
Evaluating customer research, market conditions and competitor data.
Conceive and Develop mobile apps / sales tools and other digital assets and review new technologies and keep the company at the forefront of developments in digital marketing.
Lead User Experience initiative on the management and evolution of digital branding elements that are incorporated across all of our digital properties
Contribute to thought leadership for digital communications strategy.
Ensure digital communication projects / programs are executed within strict conformance with risk , security and other applicable standards and support the development of new standards for evolving channels.
Deliver high ROI on digital spends
Up - to - date with the latest trends and best practices in online marketing and measurement. Management Reporting on insights, trends, analytics and performance of digital & social channels and campaigns
Reports to: Reports to VP Marketing
Supervises: Will supervise professionals and/or teams, and contractors, as assigned
External Relationships: Vendors, suppliers, agencies
Education: UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Marketing/Digital Marketing
Google Certified Adword Professional
Work Experience: Minimum of 8-10 years of digital and social marketing experience
Industry Experience: Digital Marketing /Mar-comm Function of a Large MNC IT company or professional services company or Tier-1 or 2 Indian IT services company and/or Digital marketing role in Leading/Tier 1 Advertising Agencies, PR agency and/or Digital Marketing Agencies
Free-lancers and consultants with relevant experience and background will also be considered
Digital Marketing Skills: Online Content Marketing, SEO, SEM, Google Ad words, Affiliate Marketing, Social Media Marketing, Online Advertising, Programmatic Media Buying, Mobile Marketing, Social Listening, Web Analytics, Performance Marketing
Language Proficiency: Ability to communicate in English is important
Knowledge and Skill Requirements:
Understanding of the TeamLeases business and overall business strategy
Understanding of strategic marketing and communications, especially in area of specialization Digital and Social Marketing
Understanding and ability to apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills into digital marketing
Global perspective and understanding of business marketplace and best practices in digital and social marketing. Up - to - date with the latest trends and best practices in online marketing and measurement
Strategic thinker and decision maker. Passionate about the digital world , driven and fast learner.
Able to develop great quality content. Familiarity with Content Management systems. Comfortable working with photo - editing software; Photoshop for example.
Experienced with Google Analytics or other web analytics tools and metrics.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Strong analytical skills and data - driven thinking.
Exceptional communication and organizational skills
Apply comprehensive knowledge for area of specialization inside the group
Project management skills
Understanding of budget management and financial reporting.
Negotiation, mediation and conflict management skills to resolve complex issues.
Able to provide sound solutions to executives within the different entities
Ability to develop and apply creative, workable solutions to project-related issues.
Ability to work independently with minimal supervision
Ability to think out of the box
Strong attention to detail and excellent analytical skills
Ability Organize and prioritize workflow
Ability to adhere/respond to established time frames and schedules
Ability to Perform multiple tasks in a fast-paced, team environment
Coordination and planning of budgets, people and time management
Ability to recognise problems, reacting quickly and effectively to resolve them
Analytical expertise in understanding complex issues and their consequences
Ability and a keen desire to provide well-executed deliverables in support of the TeamLease business strategy.