Sr. Brand Manager Posted Apr 16
Cipla , Mumbai, Maharashtra, India
Key Accountabilities:

Develop and Implement marketing plan to achieve sales target and improve profitability of the organization
Recommend a marketing mix after analysing business priorities
Defining purpose for selecting the brand for campaign
Develop the marketing plan to execute the campaign
Maintain the expense to sale ratio to meet profitability
Regular Training / Cycle meets for medical representative for effective execution of campaign

Improve brand qualitative parameters to gain ranking versus competitor
Increase market share in the given market by marketing initiatives
Increase Rxns and Rxber of the brand in the assigned market
Keep close eye on competitors activities to develop further marketing plans

Develop key opinion leader / key business leader to have a advocacy for the brand
Execute scientific programs for engaging the customers
Interaction with customers during field work to understand the need of brands or the current market
To understand the new opportunities in the market

Propose/ Execute divisional initiative for better therapy development
Propose the activities which represent the divisional needs
Execute divisional activity with the help of team
Sales monitoring for the respective brands to monitor the success of initiatives

Interact with different stake holders for a speedy execution of the process.
Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials
Vendors Management as to get things on time

Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors
To do a regular monthly 5-6 days field work
Gather insights for future developments

Educational qualifications:
B.S.C(science)/ B. pharmacy with MBA in marketing with 8 months to 1 year on ground/sales experience
Experience of handling big brands, portfolios & P&L
Good understanding of MS excel, powerpoint & fluent in communication

Relevant experience:
Total 4-6 years in brand management,
initial 1-2 years field experience preferred
Good communication & interpersonal skills