We are looking for Digital Ad-Optimization with 15+ years of experience who can fulfill the following criteria:
Role:- Sr. Manager (Erstwhile VP)
Objective : Build and nurture the global digital ad optimization offering at Accenture
Develop & execute the roadmap for the ad optimization practice
Develop service offerings within the practice and identifying skills, roles and training needs for the team
Build & lead a team of SMEs to support the practice / deals and drive thought leadership in the industry
Build and execute the approach for recruitment, training and career path across deals in this offering
Design & conceptualize approaches to pricing of the services within the offering
Design strong performance measurement, quality and advertiser feedback processes to ensure deal health.
Build an ecosystem (partners, technology providers, M&A) to support growth of the practice.
Track competitor intelligence and market trends
Desired candidate profile:-
Education: Bachelors or Master degree
Job location: - Gurgaon
15+ years of experience in digital marketing, in-depth understanding of digital marketing landscape;
5+ years Adwords optimization experience handling delivery of international accounts with large budgets and campaign complexity.
Experience in setting up, leading and coaching large delivery teams.
Experience in project management, with proven experience of delivering results by collaborating with different teams.
Good to have
MBA from premium B-school
Experience in building a practice and/ or building an offering
Have previously handled an independent P&L