Unit Marketing Posted Mar 12
Shoppers Stop , Mysuru, Karnataka, India
1. Preparation of the Marketing plan for a calendar year keeping the retail business in interest.
2. Ensure the execution of the Event, scheme & promotion as per the Plan.
3. Identifying the catchment areas & working with vendors for erecting communication tools like hoardings, digital screens etc.,
4. Coordination with the VM for the Signage & display boards & ensuring it is put on before the start of the event/scheme/promotion.
5. Trend Analysis- Tie ups for Store Promotions:
a. Working out the cost-benefit analysis for tie-ups.
b. Identification of the category with whom tie-ups need to be entered into.