Vice President of Marketing Posted Dec 21, 2017
Light and Shade events , Mumbai, Maharashtra, India

Lead a team tasked with demand generation and marketing funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing, you will grow our database and overall company revenues.

Lead a team of creatives, public relations, and communications experts, as well as own all branding touchpoints. You will craft and maintain the company brand, including messaging, tone, design, and public and analyst relations.

Lead a team of writers, designers, and strategists to create high-traffic blog content, lead-converting resources, and shareable creative projects.

You will lead and support marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals. Other arms of your team could include marketing operations, channel marketing, and customer marketing.

Goals include:
Attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.
Driving awareness, driving event attendees, and influencing public opinion through PR and influencer relations.
Build the brand through exceptional creative, by nurturing relationships with influencers, and by producing the most remarkable events in the industry.
Own brand positioning and messaging.
Provide strategic guidance on identifying and engaging with media, analysts, and influencers.
Provide creative direction on brand-level video, web, and graphic design projects.
Develop the strategy and processes to scale output content.
Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities.
Make data-driven decisions to move the team and our content forward and hit company goals.
Serve as an evangelist for our message, brand, and content through thought leadership and blogging, social media, and speaking.
Grow the team through hiring and training.
Ensure all marketing stakeholders needs are met.
Manage content creation agencies and freelancers.

Desired Candidate Profile
MBA with a minimum of 10 years of marketing leadership experience with excellent communication skills, both written and verbal.
Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data